![]() ![]() The campaign tools are all pre-loaded with the Genesys corporate content and style built in. “The ZINFI platform does not require partners to build their own EDMs. ![]() ![]() Having branded content from Genesys has eliminated a persistent bottleneck in C Square’s marketing workflow. Rafay has executed several email campaigns targeting existing customers and new prospects and has generated several positive leads from those efforts. Rafay is enthusiastic about the support he has received from ZINFI’s concierge. “Both the ZINFI concierge and the Genesys partner portal are really helpful and user-friendly – it has simplified access to content and has made executing effective campaigns easy,” says Rafay. To streamline the process of creating co-branded digital marketing campaigns, Genesys also provided C Square with access to a ZINFI concierge to help get the most out of the portal’s many resources and features. C Square recently began using Genesys Partner Marketing Central, the partner network portal powered by ZINFI, to make the process of creating co-branded marketing campaigns more efficient and effective. This service enables Genesys partners to quickly adapt to partner relationship management (PRM) tools, plan and execute successful campaigns and stay engaged with available marketing programs. Through ZINFI technology, Genesys is making it easier for partners like C Square to go to market by providing automated and optimized marketing campaigns and concierge support. This was time-consuming and expensive because they had to develop their own content and pay a graphic designer to create appealing-looking emails. Until recently, C Square conducted email blasts using MailChimp to market Genesys solutions. We need to help prospects understand the value of personalized customer experiences and how Genesys solutions can help them accomplish this.” It typically takes several months for C Square to introduce a product to prospects, educate them on the features and benefits, and close a sale. “In our market, we can’t go door-to-door and push customer experience or Genesys products,” says Rafay.
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